Home' LOTL : June 2004 Contents YOUR SAY
SMUT AND SERMONS
I am an L Word addict ... and I was disgusted when I read
that advertisers had withdrawn from my favourite TV slot
because a right-wing Christian group has generously decided
on my behalf what is appropriate to be shown on television.
Incensed, I visited the Saltshakers website. Perhaps Just
Jeans, DaimlerChrysler, Allianz, Centrum and Roche aren't
aware of the smut the Saltshakers are happy to post links to
on the site. LOTL readers would have a field day with this
material, but my least favourite example was an article by a
US lawyer blaming women for men's descent into
pornography and sex addiction. "... girls must understand
how easily they can become the object of pursuit -- and that
by lowering their standards and raising their skirts, they only
fuel the imagination and drive of the opposite sex". I will
certainly be actively encouraging others not to support any
commercial company that kowtows to organisations with
such misogynistic, per verse views. --- Anne F., via email.
The Saltshakers have long argued that only one percent of
people are gay. They use this figure to argue homosexuals do not
deser ve equal rights -- since there aren't many of them anyway --
and that companies should not target lesbian and gay people in
their advertising. The most authoritative research to date on the
prevalence of homosexuality originates from the United States.
One of America's most respected research organisations
(Yankelovich Partners: MONITOR study) revealed a figure of
six percent homosexuality across the US. Either Americans are
six times more likely than Australians to be gay, or the
Saltshakers use a deliberately low estimate to push their agenda.
I know which source I prefer to trust. --- Ian Johnson, Principal
Consultant Significant Others Consulting.
Your Say, PO Box 1099, Darlinghurst 1300 Email firstname.lastname@example.org
Please include address and phone number for verification, and
keep letters to a maximum of 200 words. For the purpose of
clarity and space, letters may be edited. Letters for July should
arrive by June 11.
Roche Australia Pty Ltd would like to clarify our position
regarding advertising in the TV program, The L Word, which
has not been accurately reported in the May edition of LOTL.
We would like to make it clear that Roche has not pulled
advertising from The L Word, nor have we taken any decisions
based on pressure from the Salt Shakers organisation. Indeed,
had The Salt Shakers made any direct contact with Roche we
would have been able to explain the following facts in detail.
Roche purchases advertising space based on proven, cost
efficient ratings of specific programmes against our target
audience -- these are the only discriminating criteria. In this
case we booked advertising during a TV programme from our
proven programme module called Angel which aired on
Wednesdays at 22:30 pm. This was replaced by the TV
network with the new and untried programme The L Word at
short notice and without our knowledge. After being made
aware of this change, Roche instructed our media placement
agency to move our advertising to follow the proven
performer Angel to its new time slot of Thursdays at
23:30pm. When considering advertising placement Roche
buys from a range of proven programmes, not time slots.
Roche did not cancel any advertising in The L Word -- we
never had any advertising booked in The L Word in the first
place as this programme was not a part of our proven
programme module. Finally, we wish to confirm that Roche
does not share any of the views of The Salt Shakers regarding
homosexuality. --- Bradley Floyd, Marketing Manager Roche
Products, Dee Why NSW.
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