Home' LOTL : July 2010 Contents 26 Lesbians On The Loose Magazine • lotl.com
Lifestyle Opinion / Profile / Travel / Food / Stars
In these tough economic times, running
a successful business is almost the equivalent
of nding a golden ticket inside the wrappers
of your Willy Wonka bar... Little wonder then
that promoter Renee Schembri is feeling so bless-
ed -- her successful event brand, B!tch, is clocking
up its h birthday this month. uite an achieve-
ment in an industry that is synonymous with ven-
ue closures and y-by-night promoters.
Since establishing the B!tch brand in 2005,
Schembri has garnered a reputation for deliver-
ing top notch events and sustaining the loyalty
of the girls on the scene. Schembri says she is to-
tally "blown away" by the fact that B!tch is now
celebrating half a decade of events. at's three
years of weekly and two years of monthly regular
nights as well as a slew of one-o gigs... " at's
a countless number of hangovers," laughs Renee.
She credits the extended B!tch family for the on-
going success of the brand. "It's a two way street,
between us and the girls on the scene. It's give and
take -- and we've always tried to nurture those
relationships. e crew, the acts, the talent - we
all keep growing together. We take risks, and rein-
vent all the time!"
Having spent much of her adult life working in
the industry, Schembri has been in a unique posi-
tion to see how the lesbian scene has evolved in
the last few years. According to Schembri it has
done a "real 360".
"Girls aren't afraid to be girls," she claims.
"Stereotypes have changed -- they are out the
window.. Any style or look is accepted and not
judged. I think girls are feeling really accepted
and comfy in their own skin and we've seen that
surface on the dance oor of the club over the last
Schembri also believes the growing acceptance
of lesbian culture by the mainstream has had an
impact. "It's not so sterile anymore, gay boys, or
even your straight mates that are respectful of
the fact that it's a girls' space become part of the
crowd. I mean why shouldn't they? We ght so
hard for equality, but at times are so quick to seg-
" at's not the way for ward," she says adamant-
ly. "It's really a lot more of a friendly and accepted
social scene now. Gone are the days of the nega-
tive and shut o spaces.."
One thing that hasn't changed however is
B!tch's ability to show the punters a good time.
"It's a certain vibe, and quality of entertain-
ment the punters have come to know and love,"
explains Renee. "Great live entertainment, sexy
spaces, familiar and always fresh faces... A space
that feels like it's theirs, somewhere you can be
yourself, and be totally free. And of course, as my
friends say: 'If you're single and ready to mingle
you know where to go!"
So, does she think a B!tch community has de-
veloped over the years?
"Sure" answers Renee. " ere's a core loyal base
that have been with us the whole way, they've to-
tally grown with us. But the crowd is di erent
every time. We see a lot more international visi-
tors these days. When I look around the club it
surprises me; sometimes there are familiar faces,
or sometimes I don't know anyone in the room.
It's constantly changing, and I think that shows
the versatility of the brand."
Schembri credits some of the B!tch success to
her longstanding relationship with LOTL and its
readers... "It's been a huge factor in the success of
building this scene up to what it is today. ere
is constant support in getting the message out
there from LOTL. Addressing issues and news
about di erent elements over the years, would
not have been possible without this vessel being
behind us. I think LOTL has made such a stamp
on the lesbian community , I mean its 20 years of
presence and community support, I don't know
Celebrating ve years of B!tch By Cec Busby
ADVERTISING SALES POSITION
Avalon Media, the publisher of LOTL and BOUND magazine, is looking for a new part
time or full time person to join our sales team who has advertising sales experience.
If you would like to join the team behind Australia's leading lesbian publication
e-mail email@example.com with the subject advertising sales, and include a
brief cover letter and your CV.
Links Archive June 2010 August 2010 Navigation Previous Page Next Page